Web Marketing has become the most misunderstood aspect of the internet. Up until recently, businesses had not even taken a look at the needs involved with the marketing of a web site. Due to this, there are several thousand sites on the internet today that cannot be found using the means that 95% of the viewing public uses to find sites on the internet. This is true, because most people today use search engines to find what they are looking for on the internet and if a business' site is not listed or indexed in the search engines then there will be no way for a person to find the site.

For this reason, DeSoto Systems, Inc. has developed options for our customers that will allow them to market their site and get indexed with the search engines. There are two main forms of web marketing that DSI provides:

Search Engine Optimization (keywords pages): Keyword pages list keywords in a format that is friendly to the search engines. However, most marketing that is being done on the internet today does not follow all of the guidelines required by the search engines. One example of this is when these keyword pages are filled with meaningless information that lists the keywords in a way that most of the time makes it past the algorithms and provides for very good placement in the search engines. However this is slowly becoming a thing of hte past now that search engine companies are getting smarter. Due to this, many companies are finding themselves being kicked out of the search engine listings. This is true because most search engine rules state that there should not be any hidden pages or pages that are not meant for a user to view on a web site.

This form of marketing will provide results for the time being and may for some time to come, but eventually it will get you kicked out of the search engines. That is why we offer another form of marketing.

Search Engine Optimization (copy writing and page format): For this type of marketing, DSI will meet with a client and discuss the company’s background, target customers, products and services to determine the type of copy that will provide the best marketing for the site and the keywords that will be used to promote the site to the search engines. In addition to copy, there are format issues with web sites that need to be addressed if a site is to be placed in the top of the search engines. DSI modifies the site to conform to these requirements.

Please contact us today to setup a time for us to discuss our marketing options and how we can help increase traffic on your web site.